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Automation Infrastructure Built for High-Ticket Dental Practices

Brux combines AI-powered communication, CRM integrations, workflow automation, webhooks, MMS infrastructure, and intelligent lead routing to help practices automate patient engagement and convert more high-value opportunities.

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Built Around Real Dental Office Workflows

Brux was designed to integrate directly into the operational reality of high-ticket dental practices. From incoming leads and AI conversations to consultation scheduling, follow-up workflows, CRM automation, and Smile Makeover transformations, the platform is built to keep patient momentum moving across the entire treatment journey.

Lead enters CRM
Captured from web form, ad, or referral source
Bruxie responds instantly
AI-powered iMessage/RCS engagement within seconds
AI qualification workflow
Natural conversation, treatment interest detection, financing questions
Smile Makeover generated
Photorealistic transformation to increase emotional buy-in
Patient nurtured automatically
Smart follow-up sequences, appointment reminders, content delivery
Zoom or in-person consultation scheduled
Direct calendar integration with PMS/scheduling systems
Office team notified
Webhook triggers, CRM updates, dashboard notifications
Follow-up automation continues
Pre-consult prep, day-before reminders, post-consult nurture
Consult completed
Treatment plan presented, case acceptance tracking

Connected Workflow Infrastructure

Deep integrations with practice management systems, CRMs, scheduling platforms, and communication tools

Practice Management

Direct workflow integration with your PMS

  • • Open Dental workflows
  • • Dentrix Ascend support
  • • Eaglesoft integration
  • • Curve API connections

Scheduling & Coordination

Real-time calendar sync and appointment management

  • • Weave scheduling
  • • NexHealth integration
  • • Zoom consultation workflows
  • • Custom calendar APIs

CRM & Lead Management

Unified patient data and conversation history

  • • HubSpot pipelines
  • • Salesforce workflows
  • • Pipedrive automation
  • • Custom CRM APIs

Communication Infrastructure

Modern messaging powered by iMessage & RCS

  • • iMessage support
  • • RCS messaging
  • • MMS automation
  • • Email workflows

Webhooks & APIs

Real-time event triggers and custom integrations

  • • Custom webhook endpoints
  • • Zapier connections
  • • REST API access
  • • Event-driven workflows

Reporting & Dashboards

Real-time performance tracking and analytics

  • • Live conversion metrics
  • • Lead source tracking
  • • Response time analytics
  • • ROI reporting

Automation That Supports Your Team, Not Replaces It

Brux automation systems are designed to reduce communication overload and help office teams focus on patients instead of repetitive follow-up tasks.

AI Handles

  • Rapid lead engagement
    Instant response within seconds, 24/7
  • Repetitive follow-up
    Multi-touch sequences that adapt to responses
  • Workflow consistency
    Every lead gets the same level of attention
  • Patient nurturing
    Educational content and gentle persistence
  • Scheduling coordination
    Automated booking and reminder sequences

Office Staff Focuses On

  • Patient care and relationships
    Building trust during in-person consultations
  • Treatment conversations
    Closing high-value cases, not chasing leads
  • Complex inquiries
    AI escalates when human expertise is needed
  • Practice operations
    Strategic work instead of repetitive messaging
  • Patient experience
    Creating memorable in-office interactions

Modern Messaging Infrastructure Built for Higher Engagement

Brux supports modern communication experiences powered by iMessage and RCS workflows to create messaging interactions that feel more natural, familiar, and trusted to patients.

This creates stronger engagement, better response rates, more conversational communication, and higher patient trust.

9:41 AM
B
Bruxie
iMessage
Hi! I'm interested in All-on-4. Do you offer financing?
Yes! We offer several financing options with approvals often within minutes. Would you like to schedule a complimentary consultation to discuss your case?
Read 9:42 AM
That would be great!
Perfect. I have Tuesday at 2pm or Thursday at 10am available this week.

See Brux Automation Infrastructure in Action

Book a demo to see how our workflow systems integrate into your practice

Book a Demo